How to apply the Seresto collar on your dog: 1. Remove the collar from its packaging. 2. Unroll the collar and remove the small plastic connectors from inside the collar, ensuring that no remnants remain. 3. Insert the end of the collar through the buckle and loops. 4. Adjust the collar around your dog’s neck until it fits comfortably on them. 5. Two fingers should fit beneath the collar and neck to ensure it’s not too tight. Any excess length of the collar beyond an inch past the loops should be cut off, unless it is on a growing puppy, where some additional length may be needed for adjustment as the puppy grows. 6. Check periodically and adjust fit if necessary, especially on growing puppies.